62 Qualified Buyers in 7 Days: One Agent Tested Five Markets His CRM Missed

Jim Henning has spent 33 years as a top-producing luxury agent with Compass in Tampa. His CRM told the same story it always had: leads came from Boston, Washington, New York, Connecticut, and Chicago. Those were the markets. That was the playbook.

Then, in early February 2026, Henning received an email from the CorridorIQ co-founders sharing something his CRM had never surfaced: the top five outbound migration corridors into Tampa Bay. Louisville, New Hampshire, Las Vegas, Nashville, and Syracuse, all ranked by real-time signals their algorithm had detected. He found it interesting, but he was skeptical.

“It looks interesting. I have had no one from those areas reach out in a while. I just did a digital ad and I will let you know what happens.”

Rather than dismiss the data, Henning decided to test it. He took the corridor ZIP codes from the briefing and ran a low-budget geo-targeted ad on Facebook and Instagram, spending roughly $400 to reach potential relocators in the top-ranked markets.

Within 17 hours, 170 people had clicked the ad. Nine qualified buyers had reached out requesting information on homes in Tampa. While Henning was on the phone reviewing the early results with the CorridorIQ team, a tenth lead came in from a 502 area code. Louisville, Kentucky. The number one ranked corridor.

This case study is based on ad performance and call transcripts from February 2026. “Qualified lead” means a person who actively requested information on homes in the Tampa market.

The first day's results were not a fluke. Henning kept the campaigns running across all five corridors at the same $400 budget. By the end of the first week, he had already surpassed 50 qualified leads. Henning's team began calling leads instead of just emailing, and the response rate climbed with it.

“170 people clicked in less than 24 hours. Nine already reached out asking for information on houses. That was 17 hours.”

The pattern was clear: corridor-targeted ZIP codes consistently outperformed his standard CRM-based targeting on the same platforms, with the same budget, using the same ad formats. The only variable was where the ads were pointed.

Within one week, the corridor-targeted campaigns produced:

• 62 qualified buyer leads across five corridors
• 140% increase in qualified leads vs. CRM-targeted campaigns
• 38 to 40% response rate on outbound follow-up
• ~$400 per campaign — identical ad spend, entirely different results

Henning's follow-up was surgical. He looked up the weather in each lead's ZIP code before writing the first email. When it was 9 degrees in Louisville with a forecast of minus 22, his message opened: “Hope you're staying warm. It got into the 70s here this week.” The response rate held at 38 to 40%.

“We're getting a 38 to 40% response rate and a 140% increase on leads. People that actually want to buy. That's your quantifiable number.”

“The relocation ads outperformed everything.”

By the end of the first week, Henning's ad performance confirmed exactly what the corridor data had predicted.

CorridorIQ's migration algorithm, which tracks real-time intent signals completely independently of any ad platform, detected a 200% spike in relocation intent from New York Metro and elevated signals from New Hampshire. The CorridorIQ team flagged both markets and alerted Henning that morning.

Later that day, Henning checked his ad dashboard. The data confirmed exactly what CorridorIQ had told him: New York Metro was generating the most organic views and outreach across all his campaigns, and New Hampshire, already one of his five targeted corridors, was accelerating. Two independent systems, CorridorIQ's algorithm and Meta's ad platform, pointed to the same markets on the same day.

This is what corridor intelligence looks like in practice. CorridorIQ saw the migration signal through search behavior. Henning's ad platform saw it through viewer engagement. Neither source knew about the other. Both arrived at the same conclusion.

“Louisville, Nashville, Las Vegas. I had no idea these markets were sending buyers to Tampa. Look at the results.”

Not every lead wanted to move to Tampa. One woman who responded to the corridor ads said she was actually looking for a home in Las Vegas. In a traditional campaign, that lead would have been discarded.

Henning's team called a partner agent in Las Vegas, made the referral, and earned a referral fee. Zero additional ad spend. Zero additional effort. The corridor campaign had surfaced a buyer his CRM never would have reached, and the referral converted into revenue from a market 2,000 miles away.

CorridorIQ had created an entirely new income stream: leads who weren't buying in the local market still generated referral income. The platform made it possible to connect with agents in other markets directly, turning every response into revenue regardless of where the buyer ultimately landed.

“We referred her to a Las Vegas agent and earned a referral fee. This isn't costing you anything. The platform creates revenue even from non-local leads.”

Henning didn't change his workflow. He changed where he pointed it. The only new input was five ZIP codes from a corridor briefing.

CorridorIQ shows you where people are actually moving. Once you know where the buyers are coming from, the platform helps you act on it: generate targeted ads, create content, build outreach sequences, and connect with agents in other markets. That gives you something most agents don't have: the ability to walk a client through what's happening in their market, your market, and exactly why the move makes sense.

1. 1. Pick your corridors. CorridorIQ ranks hundreds of out-of-state origin markets by real-time migration signals. Start with your top 5. These are the markets your CRM doesn't surface.

2. 2. Lead with relocation benefits. Tax savings, weather comparisons, cost of living. People considering a move respond to the why, not a specific property. Henning's relocation ads outperformed his listing ads because he was reaching people in markets where CorridorIQ had already identified active relocation intent.

3. 3. Localize your follow-up. Just like Henning and his team, focus on specifics. Reference their tax burden, commute, weather, cost of living. Show your depth of understanding of where they're coming from, not just where you want them to go.

4. 4. Capture every lead, even out-of-market. Not every lead will buy in your market. Henning's team earned a referral fee on a lead looking in Las Vegas. CorridorIQ creates revenue from leads your CRM would never surface and lets you connect with agents in other markets directly from the platform.

“With this intelligence, you're going to see a 400 to 500% jump. And we only tested the hot markets.”